Branding
Visit Afar
A destination identity connecting volcanic landscapes, camel caravans, desert light and human origins under the promise: “Where life began, and adventure lives.”
Explore the brand story (PDF)
Branding & Digital Marketing
Branding & digital marketing in Ethiopia.
A distinctive identity. A stronger market presence.
Who we work with
Destinations, travel and hospitality businesses, emerging enterprises, universities, public institutions and development organizations.
Project Green Consulting helps organizations build brands people recognize and communications people can act on. Our branding and digital marketing services in Ethiopia connect research, creative direction and practical delivery, bringing your identity, content and channels together around a clear business purpose.
A clear understanding of your challenge
A strong brand starts with a clear promise and follows through wherever people encounter it. We help you define what makes your offer valuable, express it consistently and reach audiences through the channels that fit their needs.
Our expertise
Brand research & positioning
Understand your audiences, competitors and market context. We define your value proposition, brand purpose and positioning to give creative and marketing decisions a consistent foundation.
Brand naming & messaging
Develop naming directions, taglines, tone of voice and a practical messaging framework. Your story is shaped around what your audiences need to understand and the qualities your organization can deliver.
Logo design & visual identity
Create a coherent visual system through logo development, colour, typography, imagery and graphic elements. The identity is designed for practical use across screens, documents, signage and printed materials.
Brand guidelines & implementation
Document how the identity and messages should be used. Templates, brand assets and application examples help staff, suppliers and partners communicate consistently.
Destination & place branding
Connect a destination’s landscapes, culture, people and experiences through a distinctive identity. We align the brand with tourism strategy and develop tools for a shared, recognizable destination presence.
Marketing strategy & campaign planning
Translate business objectives into audience priorities, channel choices, content themes and a workable campaign plan. Activities, responsibilities, budgets and measurement are agreed before delivery.
Search engine optimization
Improve how useful content can be discovered through search. Our work can include keyword and audience research, on-page content, technical recommendations, local visibility and ongoing performance review.
Content strategy & copywriting
Plan and produce website copy, articles, destination stories, campaign messages and marketing materials. Clear, relevant content helps audiences understand your offer and take an informed next step.
Social media strategy & management
Develop channel plans, editorial calendars, creative content and community-management approaches. We focus activity on the platforms and conversations that matter to your organization.
Paid search & social advertising
Plan campaigns around defined audiences, appropriate landing pages and meaningful actions. Advertising setup, creative variations, budget control and reporting are tailored to the agreed objectives.
Email marketing & audience engagement
Develop newsletters, campaign sequences and useful communications for your audience. Signup journeys, contact segmentation and consent-aware publishing support more relevant engagement.
Graphic design & print communications
Design brochures, magazines, maps, flyers, reports, presentations and marketing kits. Digital and printed applications share the same identity while meeting the needs of their format.
Website & digital brand experience
Bring your brand into a clear online experience through web design, content and development. Landing pages and enquiry journeys connect campaigns with the services or information visitors need.
Travel trade marketing & representation
Prepare destination and product communications for travel professionals and trade events. Market-facing materials and coordinated follow-up help tourism organizations build relevant business connections.
Marketing analytics & optimization
Agree what success means before a campaign begins. Reporting connects activity with outcomes such as relevant visits, enquiries and audience engagement, informing the next round of improvement.
From understanding to action
We listen, research and clarify your positioning before developing the identity and messages. Creative work is then translated into practical assets, content and campaigns. We agree useful measures of progress, review performance and refine the work as your organization and audiences develop.
- UnderstandContext & priorities
- DevelopOptions & direction
- DeliverTools & action
- ReviewLearning & progress
Before we begin
Your questions,
answered.
How do I choose the best branding and digital marketing agency for my organization?
Look for a team that understands your goals, can explain its process and shows relevant work. A strong proposal connects research, creative decisions, delivery responsibilities and meaningful measurement rather than relying on broad promises.
Can you refresh an existing brand?
Yes. We assess what is already recognized, identify what needs to change and develop a practical refresh. This may involve positioning, messages, visual identity, templates or the digital experience.
Do you provide both branding and ongoing marketing?
Yes. An engagement can cover a focused identity project, campaign delivery or ongoing support. We agree the activities, approvals, reporting and responsibilities at the start.
Can you support destination marketing and tourism promotion?
Yes. Destination branding, visitor information, tourism portals, editorial materials and travel trade communication are part of our tourism and marketing practice.
Can you guarantee search rankings or sales?
No agency can control search rankings or every factor that affects sales. We set realistic objectives, implement sound practices and report on agreed measures so decisions are grounded in evidence.
Our work
Brand identities and communications
Selected branding work brings destination stories and business identities into a consistent visual language across digital and physical materials.
Branding
LOMA
Branding work for LOMA.
Let’s move your project forward
What could your next
project make possible?
Tell us about your organization, your challenge and what you want to achieve.