Mulugeta Demssie
Founder & Managing Partner
Mulugeta brings experience in tourism, tour operations, project management and education, connecting business and technology perspectives in the firm’s work.
Our people
Different perspectives. One shared purpose.
Our team brings together expertise in strategy, tourism, heritage, natural resources, business, marketing and technology.
Dr. Cathrine Holmes
Partner · Culture & Heritage Researcher
Dr. Cathrine Holmes is a partner of Project Green Consulting and a culture and heritage researcher working across the USA and Africa. Her role connects cultural research with heritage interpretation, community perspectives and the development of culturally informed strategies. She contributes to research design, stakeholder engagement and the communication of cultural meaning within the firm’s consultancy work.
Dr. Yechale Mihret
Tourism & Hospitality Researcher
Dr. Yechale Mihret is a tourism and hospitality researcher and former Director General of the Ethiopian Tourism Organization. He brings extensive sector experience to research, destination development and institutional planning, connecting policy perspectives with the practical needs of tourism and hospitality organizations.
Dr. Getaneh Addis
Nature Based & Geo Tourism Specialist
Focuses on the relationship between landscapes, geological heritage and nature-based visitor experiences.
Dr. Yezihalem Sisay
Tourism Policy & Strategy Specialist
Focuses on tourism policy, strategic priorities and the frameworks that guide destination development.
Dr. Endalkachew Teshome
Ecotourism & Natural Resource Management Specialist
Focuses on tourism approaches that connect visitor experiences with natural resource management.
Dejen G/Yohannes
Cultural Heritage Specialist
Focuses on cultural heritage and its responsible interpretation within tourism development.
Dr. Zerihun Kinde
Risk Management & M&E Specialist
Focuses on identifying project risks and developing monitoring and evaluation approaches.
Solomon Lingerih
Tourism Specialist
Contributes a tourism perspective to destination, product and visitor experience planning.
Kidist Kuma
Marketing Specialist
Focuses on audience understanding, positioning and clear communication for tourism offers.
Robel Midiksa
Software Engineer
Focuses on the development of practical digital tools and maintainable software.
Zack Williams
Digital Marketing Specialist
Focuses on digital channels, content and the ways tourism offers reach their intended audiences.
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