Project Green Tourism Consulting

We undertake comprehensive qualitative and quantitative research with our specialist partners to support strategy and policy development. Studies include consumer research, market evaluation, competitor analysis, audits of existing products, environmental audits and impact studies, economic modeling, and feasibility studies. We also work with academic institutions to carry out research, provide training and undertake market assessments.

Project Green’s research and development team is composed of a network of global consulting partners specialized in various fields of study. Here are some of the areas our research & development team can help tourism policymakers and destinations.

• Feasibility Study for Tourism projects
• Tourism Development Policy & Strategies
• Destination Assessment
• Tourism Business Planning
• Impact Analysis
• Demand & Market Analysis
• Market Trends & Intelligence
• Benchmarking best Markets and Practices

Destination management is the coordinated management of all components of a tourism destination, including the attractions, accommodations, transportation, and other auxiliary tourism services. Destination management requires an alliance of these multiple organisations and interests working towards a common goal of a tourism destination.

Project Green assists destinations to create effective destination management by formulating a strategic approach of linking its separate elements that make tourism of the destination. Destination Management Organization (DMO) is very crucial to lead and coordinate activities under a coherent strategy in pursuit of this common goal.

Here are some of the domains Project Green can help tourism policymakers and destinations.

• DMO Development
• Developing Destination Management System (DMS)
• Developing Visitor Information System
• Crisis Management
• Tourism Impact Analysis
• Carrying Capacity Analysis
• Tourism Service Provider Assessment
• Grading & Evaluation of Service providers
• Assessing and monitoring current tourism projects
• Enhancing Strategic Leadership
• Project Management & Effective Implementation

Tourism is a powerful business to boost economic and social development. The tourism sector has a promising potential especially for developing countries to create job opportunities and support sustainable local economies.

Project Green helps tourism enterprises and destinations create tourism products that are economically viable, socially responsible, and environmentally friendly. We also link local tourism businesses and destinations with international partners to help them market their products. Here is the list of our consultancy services concerning tourism business development and investment promotion.

• Product Development
• Strategic Planning
• Itinerary & Route Development
• Business Networking
• Hospitality Consultancy
• MICE Tourism Promotion
• Tourism Investment Promotion

Many destinations in developing countries are not well benefited from the tourism sector compared to the potential they have. Part of the reason is the lack of experienced and specialized manpower to turn the tourism resources into products that can create jobs and support the local economy.

Project Green offers various specialized training to bridge skill gaps and promote sustainability. Check our areas of specialization.

Capacity building & training

• Tourism Development Management
• DMO Capacity Building
• Tourism Product Development
• Tourism Service
• Marketing - Targeted Destination/ Product Marketing
• Tour Operation Management
• Hospitality Management
• Tour Guiding Techniques & Ethics
• Sustainable Tourism Management

Project Green develops tailored destination marketing strategies that respond to the complex need of today’s travelers. We manage marketing campaigns and media relations for DMOs.

Project Green also specializes in developing new brands for destinations, products, and services. Successful destination marketing requires a brand with a value proposition to create compelling messages and campaigns that will create a standout.

We believe that the future of marketing is digital, and we use a full range of digital marketing services to maximize tourism businesses and destinations’ online potential. Higher digital visibility of destinations and tourism businesses means more tourists. We provide various digital marketing tools and techniques to help DMOs and companies reach their target market. Check our marketing and IT solutions.

• Brand Development
• Integrated Marketing Strategies
• Destination Marketing
• Digital Marketing
• Offline Marketing - Graphics & Print Media Work
• Website Design & Development
• Mobile App Development
• Search Engine Optimization
• Social Media Management
• Content Marketing Services
• Travel Trade Fair Marketing & Representation