Building Businesses, Attracting Investments, Growing Destinations
Tourism Business Development & Investment Consulting
Build businesses. Grow destinations.
Who we work with
Tourism enterprises, hospitality businesses, investors and destination authorities.
Tourism business development and investment consulting in Ethiopia, from product design and business plans to investment promotion and partnerships.
A clear understanding of your challenge
Tourism resources do not become viable products automatically. The visitor experience, route, operating model, price and route to market need to work together.
Expertise grounded in your destination
Tourism is one of the fastest-growing industries worldwide and a powerful driver of economic and social development. For developing countries like Ethiopia, the sector holds tremendous potential to create jobs, diversify the economy, empower communities, and foster sustainable development.
At Project Green Consulting, we support tourism enterprises, destinations, and investors to design, implement, and scale tourism ventures that are:
Economically viable – competitive and profitable.
Socially responsible – inclusive, equitable, and community-driven.
Environmentally sustainable – aligned with green growth principles.
We also facilitate business linkages between local operators and global partners, creating opportunities for market access, joint ventures, and investment flows.
Our Tourism Business Development & Investment Services
Product Development
- Design and package innovative tourism products (eco-tourism, cultural experiences, adventure travel, agritourism, wellness retreats, etc.).
- Assess local resources and convert them into marketable tourism offerings.
- Support diversification to reduce seasonality and expand revenue streams.
Strategic Planning
- Develop business strategies, investment roadmaps, and operational plans for tourism enterprises and destinations.
- Guide stakeholders in sustainable growth models aligned with Ethiopia’s tourism priorities.
- Support long-term competitiveness through branding, innovation, and market positioning.
Itinerary & Route Development
- Design compelling tour itineraries and circuits that highlight Ethiopia’s cultural, natural, and historical attractions.
- Create regional and thematic tourism routes (e.g., coffee tourism, religious heritage trails, eco-adventure circuits).
- Ensure itineraries maximize visitor experience while balancing community and environmental interests.
Business Networking
- Facilitate linkages between local tourism businesses and international partners (tour operators, investors, airlines, hospitality groups).
- Organize business-to-business (B2B) forums, trade fairs, and networking events.
- Support small and medium-sized tourism enterprises (SMEs) in entering global value chains.
Hospitality Consultancy
- Provide operational, management, and service quality consulting for hotels, lodges, resorts, and restaurants.
- Develop standards, grading systems, and staff training programs.
- Guide businesses in adopting green practices (waste reduction, energy efficiency, water conservation).
MICE Tourism Promotion
- Position Ethiopia as a competitive MICE destination in Africa.
- Develop facilities, services, and marketing strategies to attract international conferences and exhibitions.
- Support hotels, convention centers, and service providers in meeting international MICE standards.
Tourism Investment Promotion
- Conduct investment feasibility studies and identify priority projects (eco-lodges, resorts, attractions, transport services).
- Prepare investment prospectuses and promotional materials for investors.
- Link Ethiopian destinations with domestic and foreign investors, development partners, and financing institutions.
- Support public-private partnerships (PPPs) in tourism infrastructure and services.
Why Work with Project Green?
- Expertise in Emerging Markets – We understand Ethiopia’s unique tourism opportunities and challenges.
- Global Partnerships – We connect local businesses with international markets and investors.
- Sustainability First – All our solutions are grounded in responsible tourism practices.
- Practical & Action-Oriented – We deliver implementable strategies and measurable results.
- Capacity Building – We empower local tourism businesses to thrive in competitive markets.
From understanding to action
Test the visitor proposition alongside operating realities. Assess the market, work through delivery requirements and identify environmental and community considerations before preparing the business case.
- UnderstandContext & priorities
- DevelopOptions & direction
- DeliverTools & action
- ReviewLearning & progress
Before we begin
Your questions,
answered.
How is an assignment scoped?
We discuss your objectives, existing information and timeline, then agree the activities, deliverables and responsibilities with you.
Can this service be combined with other tourism support?
Yes. We connect this work with relevant research, destination management, business planning, training and marketing according to your priorities.
Let’s move your project forward
What could your next
project make possible?
Tell us about your organization, your challenge and what you want to achieve.